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Our Capabilities

Focused young businesswomen in retail marketing
Empowering Growth

Your Digital
Retail Marketing Partner

Strategy

Honest Marketing develops comprehensive retail marketing strategies to connect brands with consumers, leveraging data-driven insights to ensure relevance and effectiveness.

E-commerce Strategy and Implementation

Honest Marketing helps brands enhance their online presence and optimize their e-commerce strategies, leveraging data to drive sales, unique memorable shopping experiences and customer engagement.

Content

Creative & Innovative
Execution

Wi-Fi Advertising

Honest Marketing leverages Wi-Fi networks to deliver targeted advertising and promotions to consumers, based on their location, demographic and behavioural insights. We are able to both create custom networks for you or place you within our pre-existing networks to ensure you are reaching the exact customer you would like to communicate with.

First-party Data Collection Content

Through surveys, our Wi-Fi networks and incentivised gamified journeys, Honest Marketing collects valuable first-party data to better understand consumer behaviuur and preferences, informing future retail marketing efforts. Thus, providing actionable insights to Brands, leading to measurable ROI.

Data Driven Strategy Planning
Honest Marketing Marketing Content Creation 1
Execution

Performance
Optimization & Measurement

Gamification and Microsites

Honest Marketing creates engaging gamified experiences and microsites to drive customer interaction and brand loyalty, using data to optimize engagement.

Creative Development

From posters to moving billboards, Honest Marketing creates compelling visual and interactive content that resonates with your target audience.

E.g. Wi-Fi posters, wall murals, table talkers and moving billboards.

Content

Creative & Innovative
Execution

Media Buying & Planning

Honest Marketing utilizes data analytics to identify the most effective media channels for reaching the target audience and optimizes media buying strategies accordingly.

Social Media

Honest Marketing develops social media strategies that are data-driven, leveraging analytics to create relevant and engaging content that drives brand awareness and customer engagement.

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Honest Marketing Marketing Content Creation 2
Execution

Performance
Optimization & Measurement

Tech

Honest Marketing uses cutting-edge technology to enhance retail marketing campaigns, such as AI and machine learning for personalized recommendations and data analysis.

Product Sampling
(Digital and Physical)

(Digital and Physical): Honest Marketing utilizes data to identify the best channels and methods for product sampling, both in the digital and physical realms, to drive product trial and adoption.

Reporting

Sophisticated, data-driven reporting used to inform future campaigns.

DATA

Performance
Optimization & Measurement

QR Shopping

Honest Marketing’s solution that connects brands with shoppers through QR codes embedded on TVCs that deliver redeemable coupons for both online and in-store purchases. With instant SMS delivery based on shopper preferences, brands gain valuable first-party data and a complete view of shopper engagement, from coupon redemption to items purchased, providing actionable insights and a seamless shopping experience.

First-party Data Collection & Enrichment

Through surveys, our Wi-Fi networks and incentivised gamified journeys, Honest Marketing collects valuable first-party data to better understand consumer behaviour and preferences, informing future retail marketing efforts. Thus, providing actionable insights to Brands, leading to measurable ROI.

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Let's Connect!

Honest Marketing is here to help your brand connect with consumers in an authentic way and achieve lasting results. Let’s chat about your goals and how we can turn them into reality.